Online Matrimonial Sites Are Still At The Top When Traditional Ads Fails!!

Traditionally, Indian matrimony always has been arranged because we Indians believe that it is not only the Indian bride and groom, who are united for life but their families too.

Families and friends inspected for prospective Indian brides and grooms within their social circle and neighbors. Criteria such as caste, community, education, financial stability, values, culture, compatibility, etc. are kept in mind during this inspection process to ensure the most suitable compatibility between the bride and the groom and their respective families. The inspection process ensured that each family gets as much first-hand information as possible about the other family before committing. Matrimonial advertisements in newspapers and online matrimony bureaus were also followed to seek prospective matches, as per the required criteria.

With the wider extent of the internet, there seems to be a flood in matrimonial sites. The use of these sites is particularly popular with urban youth. As the internet and education increased through small towns, the use of matrimonial sites increases in such places as well. The increasing popularity of online matrimonial sites can be attributed to the following factors:

1.    Technology Friendly

2.    Maintain the Tradition

3.    Wider Catchment

4.    More Extensive Options

5.    Initial Conversation

6.    Success Stories

Technology Friendly:

In modern times where people are becoming more techie, these matrimonial sites offer lots of proposed matches to choose from at the touch of a button. The sites offer intelligent filters to narrow the search according to everyone’s criteria – religion, age, caste, language, education, etc.

Maintain the Tradition:

Most of the matrimony profiles come with photos and traditional specifications. So, not only the prospective Indian bride and the groom know what they are looking at, even the families and friends are happy, knowing that the search is being conducted via traditional criteria.

Wider Catchment:

Matrimonial sites not only cater to the urban youth but a wide range of population in semi-urban, rural and overseas areas as well.

More Extensive Options:

These sites provide options for all kinds of varied requirements.

Initial Conversation:

Matrimonial sites also offer an online chat room, where the prospective groom and bride can initiate a conversation and find out more about each other, arrange for a meet.

Success Stories:

Many of these sites post the stories of those Indian brides and Indian grooms that they have successfully paired and wedded. It provides confidence to those who are seeking prospective matches, as to the efficacy of the matrimonial sites.

When one compares the above advantages to the traditional method of newspaper advertisements, online matrimonial sites are more useful.

Newspaper ads have the following disadvantages:

1) These do not provide as broad options as sites do;

2) Are painstaking and time-consuming when it comes to narrowing a prospective match, arranging the initial chat between the potential matches and their families;

3) Do not come with the options of ‘alerts’ as matrimonial sites do (when a prospective match comes up);

4) One is required to visit the newspaper office to update the ad personally;

5) These do not offer a glimpse of the photos of the prospective brides/grooms.

So these are some advantages and disadvantages of increasing the use of online matrimonial sites than traditional ads. In future, the matrimony market will be ruled by modern matrimonial websites and apps.

We at Dhakad Matrimony, provides matrimonial services for the bride and groom to get a chance to choose their dream life-partner and love of their life. Visit us at www.dhakadmatrimony.com or connect with us at 8982079600, 8982089600.